I spoke on the importance of building a social media community as part of your marketing plan. This talk was targeted at start-ups who were part of a co-working space/community.
Living With Purpose
I worked as one of four organisers of this event held in South Bank. We called the event "Living With Purpose" and I did a talk about how we have a natural tendency to judge people.
I don't like to do standard talks and so I mixed this one up, using props and playing games to involve the audience in my stories. I successfully tricked my audience into being judgemental, before revealing the people they had fallen in love and the people they now hated, were both just different (and entirely true) aspects of my own life and story.
Social Media Scotland
That's right, I've even gone international! I talked about Facebook Groups and how individual business owners could use them to build stronger communities from fragmented social media audiences. My focus was on using them as an early part of their funnel, as a method of capturing their audience's attention and grabbing the opportunity to present their expertise over time.